Public diagnostic breakdowns of real landing pages. What's broken, what's working, and why.
Each teardown is a detailed diagnostic of a real landing page running paid traffic. I look at positioning, messaging, trust, structure, and conversion friction. Every finding is named and explained.
These are not generic "top 10 tips" articles. They are first-hand diagnostic work on actual pages, written by the same person who does the paid audits.
Shelby Sapp — Masterclass Registration Page
1.7M Instagram followers. 23+ Meta ad variants. Zero social proof on the landing page. 6 diagnostic findings on why cold traffic won't convert.
Read the teardown →New teardowns published weekly. Each one also exists as a video walkthrough.
The paid audit covers everything a teardown does, plus specific recommendations for your page. $500. Delivered within 5 business days.
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